ENZO’S

Enzo's delicatessen is a pop-up Italian Specialities shop in Columbia, South Carolina. Known for their menu of authentic deli sandwiches and quality Italian groceries, the pop-up is soon to have a dedicated home of its own.

Opening a dual deli and wine bar under the Enzo's name, Chef Joe Cardinale was looking for a fresh visual identity for the brand. My goal was to give Enzo's a design that reflects the Italian heritage and cooking methods engrained in Cardinale’s food; reconditioning the identity as the brand expands from simply sandwiches to fine Italian dining.

Branding | Packaging